Benjamin Franklin

Liceo del Libro y Novela moderna y clásica

Pepín Fernández, 1891-1982

Resumen del Libro

Libro Pepín Fernández, 1891-1982

Pepín Fernández funda en 1931 Sederías Carretas y construye el primer gran almacén del país, Galerías Preciados. Revoluciona la publicidad y el comercio detallista para terminar siendo absorbido por su principal competidor. Este riguroso estudio comparado con Ramón Areces y El Corte Inglés es el mejor caso real para comprender la competencia y el comercio moderno.

Ficha del Libro

Titulo Alternativo : Galerías Preciados : el pionero de los grandes almacenes

Total de páginas 459

Autor:

  • Pilar Toboso Sánchez

Categoría:

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PDF, EPUB, MOBI

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